Digital Asset Management Proposal
for Hotels
DIGITAL ASSET MANAGEMENT PROPOSAL FOR HOTELS
Job and Task Description:
Installation of all global and local B2C/B2B online channels, B2B Platforms and guest comment channels, Channel Manager mapping operations and extranet control, regulation and management, and monitoring of price inequality. Checking and correcting existing installations to ensure equality of room type and price type in online channels. Planning and implementing the e-commerce strategy of hotels through online channels, and implementing daily, weekly, monthly and seasonal online price strategy management.
Job and Task Details:
Making and managing daily, weekly and monthly checklists for optimum management of all online channels and platforms. Planning the monitoring and management of price inequalities by facilities. Demonstrating daily, weekly and monthly online price strategy management to facility managers and implementing it in facilities.
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Foreign Channels: Booking.com, Expedia.com, Agoda.com, C-trip.com, Airbnb (Property description, room description, hotel amenities, room amenities, property profile)
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Local Channels: Odamax.com, Otelz.com, Tatilsepeti.com,Tatil.com, Jolly Tour Online (Property description, room description, hotel amenities, room amenities, property profile)
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Planning Brand.com, booking engine and price/availability/promotion management by providing price advantage. Organizing and editing website information
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Checking the channel manager installation, connection and mapping installations and making the necessary arrangements to ensure that they are at a certain standard. Establishing a second channel manager if needed
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B2B Platforms: Hyperguest, Rate Hawk, Roibos
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B2B Channels: Hotelbeds, Webbeds, Tbo.com, Rezlive.com
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Price/availability management if Google business page price and annual budget are given
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Planning Tripadvisor.com profile installation and management (Membership and installation and management of the Business Advantage Program if budget is given)
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Planning hotel points profile setup and management
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Planning HolidayCheck profile installation and management
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Planning Trivago profile setup and price/availability management
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Determination of Competitive Hotels through facility management. Periodic monitoring of price and guest satisfaction scores
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OTA Channels weekly and monthly promotion setup and reservation tracking
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Ota Channels contact person and relationship management planning
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Planning the management of Guest Reputation platforms, if any, and efforts to increase the number of comments
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Planning, installation and management of Expedia.com – Travelads Advertising Program, and Booking.com Ads Advertising program, if budget is given)
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Planning registration and management of metasearch platforms if a budget is given
Main Goal:
To install potential channels that will bring reservations to facilities over time and to organize existing channels. It aims to increase the online visibility and awareness of the facilities by trying to reach the maximum number of reservations that can be received through these channels. Ensuring that the number of comments increases due to the increase in reservations coming from online channels.
Ensuring that e-commerce and online price strategy management is adopted by the facilities and implemented in accordance with the hotel industry standards.
Reporting:
Weekly and Monthly:
-OTA channels reservation production tracking
-Monitoring the number of scores and comments on OTA channels and guest satisfaction channels
- Evaluation of dashboard reports of Guest Reputation platforms, if any
-Reporting and production tracking of new connected channels and B2B platforms
-Monitoring OTA and Website Promotions and productions
Measurement:
-Past and actual monthly comparison of OTA Channels reservation numbers
-Monthly monitoring of rankings via OTA Channels dashboard reports
-Monthly comparison of scores and comments on OTA channels and Guest satisfaction channels
- Monthly comparison of GSI scores from Guest Reputation platforms, if available
- Currently, on Guest Reputation platforms, efforts are made to monitor the region's ranking within the current market and to increase the number of comments due to the increase in bookings from online channels.
